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Empirical generalizations : new laws for digital marketing ; how advertising research must change
Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180
Persistent link: https://www.econbiz.de/10009778469
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Today's advertising laws: will they survive the digital revolution?
Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
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Advertising empirical generalizations: implications for research and action
Wind, Yoram; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 246-252
Persistent link: https://www.econbiz.de/10003860586
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WHAT WE KNOW ABOUT ADVERTISING II - Empirical Generalizations: New Laws for Digital Marketing: How Advertising Research Must Change
Wind, Yoram; Sharp, Byron; Nelson-Field, Karen - In: Journal of advertising research 53 (2013) 2, pp. 175-180
Persistent link: https://www.econbiz.de/10010145079
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Advertising Empirical Generalizations: Implications for Research and Action
Wind, Yoram; Sharp, Byron - In: Journal of advertising research 49 (2009) 2, pp. 246
Persistent link: https://www.econbiz.de/10008273031
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Today's Advertising Laws: Will They Survive the Digital Revolution?
Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126
Persistent link: https://www.econbiz.de/10008273053