Empirical generalizations : new laws for digital marketing ; how advertising research must change
Year of publication: |
2013
|
---|---|
Authors: | Wind, Yoram ; Sharp, Byron ; Nelson-Field, Karen |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 2, p. 175-180
|
Subject: | Online-Marketing | Internet marketing | Werbung | Advertising |
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