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Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]

Sheth, Jagdish N. (contributor); … - 1996

Persistent link: https://www.econbiz.de/10000984485

Growing the pie in emerging markets : marketing strategies for increasing the ratio of non-users to users

Sinha, Mona; Sheth, Jagdish N. - In: Journal of business research : JBR 86 (2018), pp. 217-224

Persistent link: https://www.econbiz.de/10011855302

Business models to serve low-income consumers in emerging markets

Pels, Jaqueline; Sheth, Jagdish N. - In: Marketing theory 17 (2017) 3, pp. 373-391

Persistent link: https://www.econbiz.de/10011825009

Does Marketing Need Reform? : Fresh Perspectives on the Future

Sheth, Jagdish N. - 2015

Many marketers fear that the field's time-worn principles are losing touch with today's realities. ""Does Marketing Need Reform?"" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the...