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~person:"Sheth, Jagdish N."
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Marketing
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Naresh K. Malhotra
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Sheth, Jagdish N.
Bruhn, Manfred
262
Pepels, Werner
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Kotler, Philip
169
Meffert, Heribert
153
Homburg, Christian
132
Huber, Frank
120
Wiedmann, Klaus-Peter
117
Bauer, Hans H.
96
Diller, Hermann
96
Esch, Franz-Rudolf
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Belz, Christian
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Swoboda, Bernhard
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76
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Kreutzer, Ralf T.
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Schramm-Klein, Hanna
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Kaiser, Harry M.
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Fritz, Wolfgang
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Kuß, Alfred
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Silberer, Günter
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Grewal, Dhruv
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Backhaus, Klaus
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Wirtz, Bernd W.
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Dichtl, Erwin
52
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50
Albers, Sönke
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Legends in marketing
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Faculty working paper / Bureau of Economic and Business Research, College of Commerce and Business Administration, University of Illinois
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ECONIS (ZBW)
39
USB Cologne (EcoSocSci)
9
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Marketing of services : retailing and health care
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299913
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2
Marketing theory : evolution and evaluation
Sheth, Jagdish N.
-
1988
-
1. [print.]
Persistent link: https://www.econbiz.de/10000765653
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3
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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4
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
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5
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
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6
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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7
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
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8
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803935
Saved in:
9
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
10
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
-
2018
Persistent link: https://www.econbiz.de/10011899977
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