Marketing theory : evolution and evaluation
Jagdish N. Sheth; David M. Gardner; Dennis E. Garrett
| Year of publication: |
1988 ; 1. [print.]
|
|---|---|
| Authors: | Sheth, Jagdish N. |
| Other Persons: | Gardner, David Morgan (contributor) ; Garrett, Dennis E. (contributor) |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Marketingtheorie | Marketing theory | Theorie | Theory | Managementschule | Evaluation | Geschichte 1900-1988 |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XI, 231 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Notes: | Literaturverz. S. 203 - 231 |
| ISBN: | 0-471-63527-8 |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000765653