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Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008
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Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
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Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299922
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Consumer behavior : information processing and decision making
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299927
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Marketing theory : evolution and evaluation
Sheth, Jagdish N. - 1988 - 1. [print.]
Persistent link: https://www.econbiz.de/10000765653
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896
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Strategic marketing and innovation
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803913
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Strategy and performance
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803914
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Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803915