Narrow search
Showing 1 - 10 of 87
Cover Image
Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
Cover Image
Brickbats and bouquets for marketing
Kitchen, Philip J.; Sheth, Jagdish N. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1906-1923
Persistent link: https://www.econbiz.de/10011641385
Cover Image
Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory …
Persistent link: https://www.econbiz.de/10011801704
Cover Image
Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
Cover Image
The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
Cover Image
Handbook of relationship marketing
Sheth, Jagdish N. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001421986
Cover Image
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can; Morgan, Robert; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Cover Image
Legends in marketing : Jagdish N. Sheth
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003925978
Cover Image
Toward an integrative theory of marketing
Parvatiyar, Atul; Sheth, Jagdish N. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 432-445
Persistent link: https://www.econbiz.de/10012819690
Cover Image
Handbook of relationship marketing
Sheth, Jagdish N. (contributor);  … - 2000 - Online-Ausg.
This authoritative guide to the key concepts, theories and applications of relationship marketing deals with … partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing …
Persistent link: https://www.econbiz.de/10013207905