Peter Drucker on marketing : an exploration of five tenets
Year of publication: |
2009
|
---|---|
Authors: | Uslay, Can ; Morgan, Robert ; Sheth, Jagdish N. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 1, p. 47-60
|
Subject: | Peter F. Drucker | Marketing | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Marketingtheorie | Marketing theory | Bibliometrie | Bibliometrics |
-
Waßmann, Jan, (2011)
-
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios, (2022)
-
Stakeholder theory and marketing : moving from a firm-centric to a societal perspective
Laczniak, Gene R., (2012)
- More ...
-
Managerial marketing : the early years
Sheth, Jagdish N., (2010)
-
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N., (2007)
-
Marketing management and policy
Malhotra, Naresh K., (2011)
- More ...