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The growing importance of customer-centric support services for improving customer experience
Sheth, Jagdish N.; Jain, Varsha; Ambika, Anupama - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303770
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Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage
Sheth, Jagdish N. (ed.); Jain, Varsha (ed.);  … - 2024
Institute of Management Technology, Dubai, UAE. Her research interests are at the intersection of technology consumer behavior …
Persistent link: https://www.econbiz.de/10014444013
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Handbook of relationship marketing
Sheth, Jagdish N. (ed.) - 2000
Persistent link: https://www.econbiz.de/10001421986
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Handbook of relationship marketing
Sheth, Jagdish N. (contributor) - 2000
Persistent link: https://www.econbiz.de/10004608015
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Handbook of relationship marketing
Sheth, Jagdish N. (contributor);  … - 2000 - Online-Ausg.
This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing
Persistent link: https://www.econbiz.de/10013207905
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The customer is key : gaining an unbeatable advantage through customer satisfaction
Lele, Milind M.; Sheth, Jagdish N. - 1987
Persistent link: https://www.econbiz.de/10004116292
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Reflections on Vargo and Lusch's systems perspective
Sheth, Jagdish N. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 197-198
Persistent link: https://www.econbiz.de/10008934057
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Marketing theory : evolution and evaluation
Sheth, Jagdish N. - 1988 - 1. [print.]
Persistent link: https://www.econbiz.de/10000765653
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
-- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory …
Persistent link: https://www.econbiz.de/10011801704
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Strategic marketing and strategic management
Varadarajan, Rajan - 2018
Persistent link: https://www.econbiz.de/10011803896