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Marketing theory : evolution and evaluation
Sheth, Jagdish N.
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1988
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1. [print.]
Persistent link: https://www.econbiz.de/10000765653
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2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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3
Strategic marketing and strategic management
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803896
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4
Strategic marketing and innovation
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803913
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5
Strategy and performance
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803914
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Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803915
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7
Environmental sustainability, innovations for emerging markets and marketing in emerging markets
Varadarajan, Rajan
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2018
Persistent link: https://www.econbiz.de/10011803935
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8
Planned social change and the diffusion of innovation
Zaltman, Gerald
;
Bagozzi, Richard P.
;
Andreasen, Alan R.
; …
-
2018
Persistent link: https://www.econbiz.de/10011899968
Saved in:
9
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
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2018
Persistent link: https://www.econbiz.de/10011899977
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10
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
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2018
Persistent link: https://www.econbiz.de/10011900008
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