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Consumer behavior research
Zaltman, Gerald; Barabba, Vincent P.; Johnston, Wesley J.; … - 2018
Persistent link: https://www.econbiz.de/10011900008
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Historical and cultural approaches to consumption
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383792
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald - 2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Planned social change and the diffusion of innovation
Zaltman, Gerald; Bagozzi, Richard P.; Andreasen, Alan R.; … - 2018
Persistent link: https://www.econbiz.de/10011899968
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Zaltman metaphor elicitation technique
Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018
Persistent link: https://www.econbiz.de/10011899977
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Marketing management
Zaltman, Gerald; Maclnnis, Deborah J.; Smith, Daniel C.; … - 2018
Persistent link: https://www.econbiz.de/10011900063
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Marketing theory
Zaltman, Gerald; Kohli, Ajay Kumar; Deshpandé, Rohit; … - 2018
Persistent link: https://www.econbiz.de/10011900067
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The theory of buyer behavior
Howard, John A.; Sheth, Jagdish N. - 1969
Persistent link: https://www.econbiz.de/10000054359
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Consumption values and market choices : theory and applications
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - 1991
Persistent link: https://www.econbiz.de/10000330784
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Legends in consumer behavior: James R. Bettman
Bettman, James R. - 2016
Persistent link: https://www.econbiz.de/10011413962