The theory of buyer behavior
John A. Howard; Jagdish N. Sheth
| Year of publication: |
1969
|
|---|---|
| Authors: | Howard, John A. ; Sheth, Jagdish N. |
| Publisher: |
New York, NY [u.a.] : Wiley |
| Subject: | Marktforschung | Verbraucher | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Behavioral economics | Verbraucherverhalten |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XV, 458 S graph. Darst 8° |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 421-449 |
| ISBN: | 0-471-41657-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000054359