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~person:"Sheth, Jagdish N."
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Consumer behaviour
76
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75
Marketing
47
Theorie
22
Theory
22
Marketing management
17
Marketingmanagement
17
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11
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118
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Sheth, Jagdish N.
Meffert, Heribert
278
Bruhn, Manfred
245
Kotler, Philip
235
Huber, Frank
171
Esch, Franz-Rudolf
162
Burmann, Christoph
156
Bauer, Hans H.
154
Wiedmann, Klaus-Peter
149
Pepels, Werner
139
Han, Heesup
125
Herrmann, Andreas
121
Belk, Russell W.
120
Phau, Ian
109
Homburg, Christian
106
Mattila, Anna S.
106
Baumgarth, Carsten
104
Grunert, Klaus G.
103
Lusk, Jayson L.
101
Tomczak, Torsten
101
Gierl, Heribert
95
Irwin, Scott H.
94
Kaiser, Harry M.
94
Ahlert, Dieter
92
Grewal, Dhruv
90
Keller, Kevin Lane
89
Melewar, T. C.
89
Foxall, Gordon R.
84
Fritz, Wolfgang
83
Bagozzi, Richard P.
79
Spiller, Achim
79
Khare, Arpita
78
Rajagopal
77
Belz, Christian
76
Dwivedi, Yogesh Kumar
76
Loureiro, Sandra Maria Correia
76
Usman, Osly
76
Brown, Stephen
73
Kirchgeorg, Manfred
73
Septianto, Felix
73
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Legends in consumer behavior
42
Legends in marketing
20
Journal of marketing theory and practice
3
Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
Journal of global marketing
2
Legends in marketing series
2
AMS review : official publication of the Academy of Marketing Science
1
Business horizons
1
Does marketing need reform? : fresh perspectives on the future
1
Emerald Points
1
Emerald Points Ser.
1
European Journal of Marketing
1
European journal of marketing
1
European journal of marketing : EJM
1
Handbook of relationship marketing
1
Harper & Row's series in marketing management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Consumer Marketing
1
Journal of business-to-business marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in strategic marketing
1
Marketing theory
1
ProQuest Ebook Central
1
Review of marketing research
1
The Routledge companion to consumer behavior
1
The Wiley marketing series
1
The journal of services marketing
1
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ECONIS (ZBW)
107
USB Cologne (EcoSocSci)
9
Other ZBW resources
2
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1
Marketing
applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
2
Collecting, luxury, and the production of consumer desire
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383775
Saved in:
3
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
4
Legends in
marketing
: Jagdish N. Sheth
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003925978
Saved in:
5
Macromarketing applications, Part II:
marketing
versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
6
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
7
Consumer information processing :
marketing
applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
8
Relationship
marketing
in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
Saved in:
9
Sustainable
marketing
: market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
10
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
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