Showing 1 - 10 of 178
Persistent link: https://www.econbiz.de/10003880862
Persistent link: https://www.econbiz.de/10003399941
Persistent link: https://www.econbiz.de/10003239774
branding, the structure of product attributes, and several puzzling aspects of mutual fund advertising …
Persistent link: https://www.econbiz.de/10012465940
behavioral model, and compare the two models using data on financial advertising in Money and Business Week magazines over the …
Persistent link: https://www.econbiz.de/10012466833
branding, the structure of product attributes, and several puzzling aspects of mutual fund advertising …
Persistent link: https://www.econbiz.de/10012778169
Persistent link: https://www.econbiz.de/10000909170
Persistent link: https://www.econbiz.de/10000952781
Persistent link: https://www.econbiz.de/10000921681
Persistent link: https://www.econbiz.de/10000659848