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A consumer-based methodology for the identification of new product ideas

Shocker, Allan D.; Srinivasan, V. - In: Management science : journal of the Institute for … 20 (1974) 6, pp. 921-937

Persistent link: https://www.econbiz.de/10002814466

Multiattribute approaches for product concept evaluation and generation : a critical review

Shocker, Allan D.; Srinivasan, V. - In: New-product forecasting : models and applications, (pp. 47-88). 1981

Persistent link: https://www.econbiz.de/10002814472

Estimating the weights for multiple attributes in a composite criterion using pairwise judgments

Srinivasan, V.; Shocker, Allan D. - 1971

Persistent link: https://www.econbiz.de/10002858637

A Consumer-Based Methodology for the Identification of New Product Ideas

Shocker, Allan D.; Srinivasan, V. - In: Management Science 20 (1974) 6, pp. 921-937

This paper suggests a procedure which analytically ties a model to predict users' predispositions to purchase different "brands" in a product-market together with a search process to identify optimal new product ideas. Brands, conceptualized as attribute bundles, are located in a prespecified...

Persistent link: https://www.econbiz.de/10009208638