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Titanic : consuming the myths and meanings of an ambiguous brand
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 595-614
Persistent link: https://www.econbiz.de/10010226808
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A brand so bad it's good : the paradoxical place marketing of Belfast
Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1251-1276
Persistent link: https://www.econbiz.de/10010209646
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Who are organic food consumers? : a compilation and review of why people purchase organic food
Hughner, Renée Shaw; McDonagh, Pierre; Prothero, Andrea; … - In: Journal of consumer behaviour : an international … 6 (2007) 2/3, pp. 94-110
Persistent link: https://www.econbiz.de/10003485326
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The ethical imperative of constructive engagement in a world confounded by the commons dilemma, social traps and geopolitical conflicts
Shultz, Clifford J. - In: Handbook on ethics and marketing, (pp. 188-219). 2015
Persistent link: https://www.econbiz.de/10011302059
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Marketing systems, the Ring Cycle, and the Layton effect
Shultz, Clifford J. - In: Australasian marketing journal 20 (2012) 3, pp. 185-189
Persistent link: https://www.econbiz.de/10009624324
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Marketing as constructive engagement
Shultz, Clifford J. - 2009
Persistent link: https://www.econbiz.de/10003876038
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Macroservicing : a commentary on services as constructive engagement for sustainable peace, prosperity and well-being
Shultz, Clifford J. - In: The journal of services marketing 36 (2022) 7, pp. 877-884
Persistent link: https://www.econbiz.de/10013407616
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Protecting intellectual property : strategies and recommendations to deter counterfeiting and brand piracy in global markets
Shultz, Clifford J. - In: The Columbia journal of world business : publ. … 31 (1996) 1, pp. 18-28
Persistent link: https://www.econbiz.de/10001334508
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Consumption in marketizing economies
Shultz, Clifford J. (contributor);  … - 1994
Persistent link: https://www.econbiz.de/10001186096
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The future prospects of Sino-Vietnamese relations : are trade and commerce the critical factors for sustainable peace?
Shultz, Clifford J. - In: Contemporary Southeast Asia 17 (1995) 2, pp. 126-146
Persistent link: https://www.econbiz.de/10001189095