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Distribution intensity and new car choice
Bucklin, Randolph E.; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
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Determining Segmentation in Sales Response Across Consumer Purchase Behaviors
Bucklin, Randolph E.; Gupta, Sunil; Siddarth, S. - In: Journal of marketing research : JMR 35 (1998) 2, pp. 189-197
Persistent link: https://www.econbiz.de/10006670698
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Making the Cut: Modeling and Analyzing Choice Set Restriction in Scanner Panel Data
Siddarth, S.; Bucklin, Randolph E.; Morrison, Donald G. - In: Journal of marketing research : JMR 32 (1995) 3, pp. 255-266
Persistent link: https://www.econbiz.de/10006681254
Cover Image
Distribution Intensity and New Car Choice
Bucklin, Randolph E.; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 473-486
Persistent link: https://www.econbiz.de/10008076032