Distribution intensity and new car choice
Year of publication: |
2008
|
---|---|
Authors: | Bucklin, Randolph E. ; Siddarth, S. ; Silva-Risso, Jorge M. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 4, p. 473-486
|
Subject: | Vertriebsweg | Distribution channel | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Kfz-Industrie | Automotive industry | USA | United States |
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