The central prediction of the current paper is that manufacturer price advertising may be a less effective tool for influencing demand than retailer price advertising. We manipulate the source of a price advertisement in an experiment run on a sample of pick-up truck owners. Manufacturer price...

This document contains supporting materials for the following article: Price Advertising by Manufacturers and Dealers by Linli Xu, Kenneth C. Wilbur, S. Siddarth, and Jorge M. Silva-Risso. The paper "Price Advertising by Manufacturers and Dealers" to which these Appendices apply is available at...