Advertising and Brand Attitudes : Evidence from 575 Brands Over Five Years
Year of publication: |
2018
|
---|---|
Authors: | Du, Rex Yuxing ; Joo, Mingyu ; Wilbur, Kenneth C. |
Publisher: |
[S.l.] : SSRN |
Subject: | Markenführung | Brand management | Werbewirkung | Advertising effects | Werbung | Advertising | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (55 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 10, 2018 erstellt |
Other identifiers: | 10.2139/ssrn.3154859 [DOI] |
Classification: | M31 - Marketing ; M37 - Advertising ; L81 - Retail and Wholesale Trade; Warehousing |
Source: | ECONIS - Online Catalogue of the ZBW |
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