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Investigating Determinants of Brand Loyalty in Banking Industry : Empirical Evidences from Pakistan
Sarwar, Maha - 2019
Brand loyalty plays a vital role in banking industry of a modern era. It has become challenging task for organization …, reputation, promotion and bank environment on brand loyalty in Pakistani banking industry. 196 respondents were selected to fill … brand loyalty, whereas Promotion and Bank Environment proved insignificant on brand loyalty. Service Quality showed the …
Persistent link: https://www.econbiz.de/10012871254
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Utilization of the Marketing Adaptability of Branded Mobile Applications : The Effect of these Apps on Brand Experience, Attachment, and their Further Impact on Brand Vocal, Loyalt...
samad, ramsha; Siddiqui, Danish Ahmed - 2022
consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of … incorporate social media influence. We imply that would enhance the brand experience, then brand attachment, then further affect … brand vocal, loyalty, and satisfaction. We also contend that Digital footprint, Social media intensity, and social media …
Persistent link: https://www.econbiz.de/10013309663
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Does Materialism, Emotions, Risk and Financial Literacy Affects the Propensity for Indebtedness in Pakistan : The Complementary Role of Hedonism and Demographics
Waqas, Muhammad; Siddiqui, Danish Ahmed - 2023
Indebtedness is a concern in today’s society as people may need to sacrifice a significant portion of their income to tackle their debt. The current study aims at determining the effect of emotions, financial literacy, materialism, and risk perception on the propensity to indebtedness with the...
Persistent link: https://www.econbiz.de/10014354981
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How Organizational Reputation Affects Citizenship and Counterproductive Work Behavior : the Mediatory Role of Organizational Identification, Time Commitment, and Emotional Exhausti...
Khan, Imran; Siddiqui, Danish Ahmed - 2023
Purpose: The paper aims to explore the possibility that a positive organizational reputation brings both benefits and burdens to employees working for those organizations. We argue that although organizational reputation can cause employees to identify more strongly with the organization, it may...
Persistent link: https://www.econbiz.de/10014356842
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How Leader’s Arrogance affects Subordinates’ Morale, Burnout, Emotional Exhaustion, and wellbeing : The Mediatory Role of Feedback Environment complemented by Organizational Suppor...
Aslam, Saad; Siddiqui, Danish Ahmed - 2023
Objective: The research has examined the impact of leader arrogance on emotional exhaustion (EE), feedback seeking (FS), employee morale (EM), and burnout (EB), and its subsequent impact on employee well-being. For this, we propose a moderated mediatory framework, where the effect of leader...
Persistent link: https://www.econbiz.de/10014356882
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Effect of Trust on Micro Entrepreneurship Development with the Mediatory Role of Social and Emotional Capital
Shahid, Aqsa; Siddiqui, Danish Ahmed - 2023
empirical validity, a survey was conducted using a Likert scale type close-ended questionnaire. Data was collected from 366 …
Persistent link: https://www.econbiz.de/10014357013
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Impact of Leader’s Emotional Intelligence on Sub-Ordinates’ Organizational Citizenship Behavior and Task Performance : The Mediatory Role of Organizational Culture
Shamim, Maha; Siddiqui, Danish Ahmed - 2023
by means of a Likert scale questionnaire and analyzed by using Smart PLS Software. The results from the responses …
Persistent link: https://www.econbiz.de/10014357015
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Impact of Emotional Intelligence on Individual Work Performance of Employees with the Mediating Role of Decision-Making Styles : Evidence from Pakistan
Akram, Huma - 2019
The purpose of current research study is to examine the impact of Emotional Intelligence (EI) on Individual Work Performance (IWP) of employees. We propose a theoretical framework whereby Emotional intelligence positively affects employees work performance directly as well as thorough its...
Persistent link: https://www.econbiz.de/10012863973
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Seeking Happiness through Materialism, Gratitude and Life Satisfaction : Evidence from Pakistani Employees, with the Mediatory Role of Feeling Experiences
M, Misbah - 2020
This research paper proposed a theoretical framework that focused on the link between materialism and dissatisfaction with life. Through modifying J.A. Roberts (2015) model, we proposed that Seeking Happiness through Materialism is associated with positive or negative feeling experiences, and...
Persistent link: https://www.econbiz.de/10012845185