through the internalization of moral identity. For that, we modified (Huang & Lu, 2015) model of consumer ethics and combine … it with (J. Vitell, et al., 2015) model to include moral identity. To measure consumer ethics, we applied (Vitell & Muncy … dimensions of consumer ethics. Moreover, the internalization of moral identity seems to affect all consumer ethics except No harm …

consumer ethics. To answer this, we propose a theoretical framework hypothesizing emotionally intelligent people would more … (Forsyth1980) Scale consisting of Idealism, and Relativism. And lastly, consumer Ethics consists of four dimensions namely,1 … affect the PASSIVE dimension of consumer ethics …