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The Effect of Service Customization on Customer Loyalty Towards Mobile Network Operator in Pakistan : The Mediatory Role of Perceived Quality, Value, Customer Satisfaction, and Tru...
Ashraf, Nausheen - 2020
Companies often engage in product and service customization as part of a differentiation strategy, as it represents a source of competitive advantage. However, its effect on customer relationships as well as contingencies for its effective application is not well understood. In Particular, how...
Persistent link: https://www.econbiz.de/10012824346
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Factors Influencing Customers to Opt For Islamic Banking
Feroz, Bushra - 2019
With the introduction of Islamic Banking in many countries, researches are being done in order to evaluate what various reasons are leading towards growth of Islamic banking across the globe. The following research paper is based on a similar thought but with a different perspective. The purpose...
Persistent link: https://www.econbiz.de/10012871342
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The Impact of Deceptive Advertising on Customer Loyalty : A Case of Telecommunication Industry in Karachi, Pakistan
Iqbal, Saira - 2019
This study examined the impact of Deceptive Advertising on Customer Loyalty in the telecommunication industry of Karachi, Pakistan. This research was quantitative in nature. The sample size was 250; questionnaires were distributed electronically and manually. Exploratory Factor Analysis (EFA) was...
Persistent link: https://www.econbiz.de/10012869357
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Utilization of the Marketing Adaptability of Branded Mobile Applications : The Effect of these Apps on Brand Experience, Attachment, and their Further Impact on Brand Vocal, Loyalt...
samad, ramsha; Siddiqui, Danish Ahmed - 2022
A digital footprint is a salient factor to draw a strategy for remarketing and building the relationship between consumers’ uses of branded mobile apps and their brand engagement. The purpose of this paper is to examine the utilization of the marketing adaptability of branded mobile...
Persistent link: https://www.econbiz.de/10013309663
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The Effect of Customers Beliefs about Their Bank, on Their Loyalty in Islamic Banking Relationships, and Intention to Leave : The Role of Trust, Dissatisfaction with Banking Channe...
Hussain, Hafiz Ishtiaque; Siddiqui, Danish Ahmed - 2021
In Pakistan Islamic Banking is now the talk of the town and customers show their perception towards Islamic banking. Banks are also focusing on enhancing the needs of the customer. For this, we investigated the impact of trusting beliefs on customer loyalty and commitment towards Islamic...
Persistent link: https://www.econbiz.de/10013311154
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How Does the Brand’s Perceived Ethicality Influence Customer Loyalty and Positive Word-Of-Mouth in Service Brands of Pakistan? A Comparative Analysis of Bank, Restaurants, and Tele...
Kanwal, Nazish; Siddiqui, Danish Ahmed - 2021
In the past few decades, growth in ethical consumerism has led brands to increasingly develop conscientiousness and depict ethical image at a corporate level. But does having a corporate brand that is perceived to be ethical have any influence on outcome variables of interest for its product...
Persistent link: https://www.econbiz.de/10013249760
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Managing In-Store Logistics : Perspective from Pakistani Small & Medium Retail Stores
Irfan, Wardah; Siddiqui, Danish Ahmed; Ahmed, Waqar - 2023
Purpose – Nowadays customers want to enjoy their shopping experience with convenience and maximum value for their money. The key objective of this paper is to examine the role of in-store logistics in crafting store image and perceived value to customers, thus creating satisfied and loyal...
Persistent link: https://www.econbiz.de/10014357012
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Influence of Category Management on Customer Satisfaction : Evidence from Karachi’s Retail Stores
Naushad, Sadaf - 2020
This article offers an insight into category management (CM) practices and their relative impact on customer satisfaction within Karachi retail stores. Six variables of category management i.e. product assortment, product pricing, product presentation, product promotion, product availability,...
Persistent link: https://www.econbiz.de/10012845223
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How Employee's Conflict Behavior affect their Work Engagement on Prosocial Motivation Conditionality : The mediatory Role of Leader-Member, and Team Member Exchange, along with Tra...
Mubashir, Asim; Siddiqui, Danish Ahmed - 2023
behavior (NCB)) and WE. Additionally, moderating the impact of prosocial motivation on the relationship between dimensions of … motivation shows no moderating impact on the relationship between followers’ conflict behavior (PSB, DCB & NCB) and TL, LMX, and …
Persistent link: https://www.econbiz.de/10014356810
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Factors Affecting Public Service Motivation : A Comparative Analysis of Public & Private Sector Employees
Shaikh, Samia - 2019
This study examined public service motivation (PSM) in public sector and private sector organizations, and various … service motivation of public and private sector employees, whereas working relations, career growth opportunities and job … security play a vital role in public service motivation and job satisfaction level of employees as these have significant …
Persistent link: https://www.econbiz.de/10012863987