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Chapter 1. Introduction: Case Based Research in Tourism, Travel, and Hospitality - Rethinking Theory and Practice … Amarilis -- Chapter 5. Sales Leadership in Tourism: The Case of Contiki Canada -- Part 2. Innovation and …. Sustainability and Community Engagement -- Chapter 12. Community Involvement in Cultural Heritage Tourism: The Case of Ngorongoro …
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: Technologies -- Chapter 12. How to Design a Smart Tourism Destination: The Case of Granada (Luis-Alberto Casado-Aranda, Juan … Sánchez-Fernández and Ana-Belén Bastidas-Manzano) -- Chapter 13. Marketing Suburban Tourism Destinations on Social Media: The … Hotels: Neuroimaging or Self-reports when Evaluating Tourism Advertising and Websites? (Luis-Alberto Casado-Aranda, Juan …
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data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the … process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of …Chapter 1. Big Data: the Oil of the New Tourism Economy -- Chapter 2. Composite Indicators for Measuring the Online …
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