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Corporate brand and hotel performance : a resource-based perspective
Silva, Rosario; Gerwe, Oksana; Becerra, Manuel - In: Journal of business research : JBR 79 (2017), pp. 23-30
Persistent link: https://www.econbiz.de/10011745112
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Being better vs. being different : differentiation, competition, and pricing strategies in the Spanish hotel industry
Becerra, Manuel; Santaló, Juan; Silva, Rosario - In: Tourism management : research, policies, practice 34 (2013), pp. 71-79
Persistent link: https://www.econbiz.de/10009687071
Cover Image
Being better vs. being different: Differentiation, competition, and pricing strategies in the Spanish hotel industry
Becerra, Manuel; Santaló, Juan; Silva, Rosario - In: Tourism management : research, policies, practice 34 (2013), pp. 71-79
Persistent link: https://www.econbiz.de/10010054695