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From "free" to fee : acceptability of airline ancillary fees and the effects on customer behavior
Tuzovic, Sven; Simpson, Merlin C.; Kuppelwieser, Volker G. - In: Journal of retailing and consumer services 21 (2014) 2, pp. 98-107
Persistent link: https://www.econbiz.de/10010338621
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1 + 1 does not always equal value creation : the case of YouTube
Kuppelwieser, Volker G.; Simpson, Merlin C.; Chiummo, … - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 311-321
Persistent link: https://www.econbiz.de/10009786891
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Value creation in online services
Kuppelwieser, Volker; Simpson, Merlin C. - In: Service Value als Werttreiber : Konzepte, Messung und …, (pp. 457-465). 2014
Persistent link: https://www.econbiz.de/10010359414
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1 + 1 does not always equal value creation: The case of YouTube
Kuppelwieser, Volker G.; Simpson, Merlin C.; Chiummo, … - In: Marketing letters : a journal of research in marketing 24 (2013) 3, pp. 311-321
Persistent link: https://www.econbiz.de/10010161519