This research was conducted in Jaipur (Rajasthan) and explores the reasons behind the preferred place for consumers to purchase fresh consumables. Participants indicated that their decision to purchase fresh consumables from either a modern retail outlet or the traditional market was influenced...

According the United Nations and the European Commission, Corporate Social Responsibility leads to' triple bottom line'-profits, Planet and People. This article tries to focus on the difference between CSR and CRM and to understand how companies use the concept of CRM as a marketing strategy. A...