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Visualizing asymmetric competition among more than 1,000 products using big search data
Ringel, Daniel M.; Skiera, Bernd - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 511-534
Persistent link: https://www.econbiz.de/10011499008
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Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin; Soukhoroukova, Arina; Skiera, Bernd - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 791-809). 2008
Persistent link: https://www.econbiz.de/10003573345
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The impact of new media on customer relationships
Hennig-Thurau, Thorsten; Malthouse, Edward C.; Friege, … - In: Journal of service research : JSR 13 (2010) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
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Web 2.0 im Retail Banking : Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse
Messerschmidt, Christian M.; Berger, Sven C.; Skiera, Bernd - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008653967
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Customizing social media marketing
Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: MIT sloan management review 56 (2014/15) 2, pp. 8-10
Persistent link: https://www.econbiz.de/10011339171
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Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des "Peer-to-Peer Lending"
Berger, Sven Christian; Skiera, Bernd - In: Kredit und Kapital 45 (2012) 3, pp. 289-311
Persistent link: https://www.econbiz.de/10009667516
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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Optimal product-sampling strategies in social networks : how many and whom to target?
Schlereth, Christian; Barrot, Christian; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 45-72
Persistent link: https://www.econbiz.de/10010247652
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Not all fun and games : viral marketing for utilitarian products
Schulze, Christian; Schöler, Lisa; Skiera, Bernd - In: Journal of marketing 78 (2014) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
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Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd; Hinz, Oliver; Spann, Martin - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 54-72
Persistent link: https://www.econbiz.de/10010471731