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~person:"Skiera, Bernd"
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Web 3.0 : wohin geht es mit de...
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Skiera, Bernd
Press, World Trade
173
Greenstein, Shane M.
78
Wirtz, Bernd W.
70
Goldfarb, Avi
63
Peitz, Martin
58
Economides, Nicholas
55
Giovannetti, Emanuele
54
Whinston, Andrew B.
49
Dwivedi, Yogesh Kumar
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Fritz, Wolfgang
41
Sabatini, Fabio
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Qiu, Liangfei
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Falck, Oliver
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Knieps, Günter
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Singh, Nirvikar
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Pitt, Leyland F.
32
Valletti, Tommaso M.
32
Füller, Johann
31
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31
Picot, Arnold
31
Ford, George S.
30
Smith, Michael D.
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Welfens, Paul J. J.
30
Bailey, Michael
29
Krcmar, Helmut
29
Law, Chun Hung Roberts
29
Tochtermann, Klaus
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
ERIM report series research in management
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Electronic commerce : Grundlagen und Perspektiven
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ECONIS (ZBW)
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1
Visualizing asymmetric competition among more than 1,000 products using big search data
Ringel, Daniel M.
;
Skiera, Bernd
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
3
,
pp. 511-534
Persistent link: https://www.econbiz.de/10011499008
Saved in:
2
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
3
The impact of new media on customer relationships
Hennig-Thurau, Thorsten
;
Malthouse, Edward C.
;
Friege, …
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10008652114
Saved in:
4
Web 2.0 im Retail Banking : Einsatzmöglichkeiten, Praxisbeispiele und empirische Nutzeranalyse
Messerschmidt, Christian M.
;
Berger, Sven C.
;
Skiera, Bernd
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008653967
Saved in:
5
Customizing social media marketing
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 8-10
Persistent link: https://www.econbiz.de/10011339171
Saved in:
6
Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des "Peer-to-Peer Lending"
Berger, Sven Christian
;
Skiera, Bernd
- In:
Kredit und Kapital
45
(
2012
)
3
,
pp. 289-311
Persistent link: https://www.econbiz.de/10009667516
Saved in:
7
Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.
;
Haenlein, Michael
;
Skiera, Bernd
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
Saved in:
8
Optimal product-sampling strategies in social networks : how many and whom to target?
Schlereth, Christian
;
Barrot, Christian
;
Skiera, Bernd
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 45-72
Persistent link: https://www.econbiz.de/10010247652
Saved in:
9
Not all fun and games : viral marketing for utilitarian products
Schulze, Christian
;
Schöler, Lisa
;
Skiera, Bernd
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010250093
Saved in:
10
Social media and academic performance : does the intensity of Facebook activity relate to good grades?
Skiera, Bernd
;
Hinz, Oliver
;
Spann, Martin
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10010471731
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