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~person:"Skiera, Bernd"
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Skiera, Bernd
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How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
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2
Why customer referrals can drive stunning profits
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 30
Persistent link: https://www.econbiz.de/10009162010
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3
Profit durch Mundpropaganda
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 12
Persistent link: https://www.econbiz.de/10009234064
Saved in:
4
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
5
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Wert- und dialogorientiertes Kundenmanagement
,
(pp. 77-113)
.
2011
Persistent link: https://www.econbiz.de/10009239977
Saved in:
6
Referral Programs and Customer Value
Schmitt, Philipp
;
Skiera, Bernd
;
Van den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10008818783
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