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Smink, Anne R.
Eisend, Martin
200
Reijmersdal, Eva A. van
38
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Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
2
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
3
Consumers' use of augmented reality apps : prevalence, user characteristics, and gratifications
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 85-94
Persistent link: https://www.econbiz.de/10013362253
Saved in:
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