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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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The impact of market orientation on the development of relational capabilities and performance outcomes : the case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10008907890
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Dyadic operationalization in business relationships : the empirical example of marketing-purchasing collaboration
Ashnai, Bahar; Smirnova, Maria; Henneberg, Stephan; … - In: Journal of business-to-business marketing 26 (2019) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10012196260
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Understanding the role of marketing–purchasing collaboration in industrial markets: The case of Russia
Smirnova, Maria; Henneberg, Stephan C.; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-65
Persistent link: https://www.econbiz.de/10008814591
Cover Image
The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms
Smirnova, Maria; Naudé, Peter; Henneberg, Stephan C.; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 44-54
Persistent link: https://www.econbiz.de/10008814592