Narrow search
Showing 1 - 10 of 16
Cover Image
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein; Willemsen, Lotte M.; Neijens, Peter C. - In: Journal of advertising : official publication of the … 41 (2012) 2, pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Cover Image
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Cover Image
Dissociating explicit and implicit effects of cross-media advertising
Vandeberg, Lisa; Murre, Jaap M. J.; Voorveld, Hilde; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 744-764
Persistent link: https://www.econbiz.de/10011547770
Cover Image
In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin; Konig, Ruben Peter; Smit, Edith G.; … - In: The journal of consumer marketing 32 (2015) 3, pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
Cover Image
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10011298749
Cover Image
Paradoxical side effects of green advertising : how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
Meijers, Marijn H. C.; Noordewier, Marret K.; Verlegh, … - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1202-1223
Persistent link: https://www.econbiz.de/10012200374
Cover Image
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.; Loermans, Annemijn C.; Verlegh, … - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Cover Image
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der; Rozendaal, Esther; Opree, … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Cover Image
The perceived interactivity of top global brand websites and its determinants
Voorveld, Hilde A. M.; Neijens, Peter C.; Smit, Edith G. - In: Cutting edge international research, (pp. 217-233). 2010
Persistent link: https://www.econbiz.de/10003985187
Cover Image
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van; Neijens, Peter; Smit, Edith G. - In: Journal of advertising research 49 (2009) 4, pp. 429-449
Persistent link: https://www.econbiz.de/10003923954