E-commerce is extensively used in all types of business, including manufacturing companies, retail stores, and service firms. This paper reviews prior research, examines the origins of e-commerce, identifies e-risks, describes retail trade on the Internet, defines virtual business, identifies...

Cybercrime, also called e-crime, costs publicly traded companies billions of dollars annually in stolen assets and lost business. Cybercrime can totally disrupt a company’s marketing activities. Further, when a company falls prey to cyber criminals, this may cause customers to worry about the...

The current generation appears to place greater attention on work-life balance than the prior generation. This will have important implications for employers of future marketing professionals. The term 'work-life balance' refers to people spending sufficient time at their jobs while also...

Research on environmental matters is interdisciplinary, involving business, history, sociology, and science. Taking care of the environment has long been an important issue, going back to ancient times. As part of corporate social responsibility, companies are expected to safeguard the physical...

This article examines public opinion of energy companies and their advertising, which can be used to counteract negative opinions. Energy companies are using corporate advertising to differentiate their brand and promote the quality of their product and the consumption experience. Since...

A Geographic Information System (GIS) is an information technology tool which supports presentation, analysis and communication of the geospatial dimension of data. GIS tools have made significant contributions to decision making in marketing, finance, accounting and business intelligence....