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~person:"Smith, N. Craig"
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Beyond the "win-win" : creating shared value requires ethical frameworks
Reyes, Gaston de los
;
Scholz, Markus
;
Smith, N. Craig
-
2016
Persistent link: https://www.econbiz.de/10011667881
Saved in:
2
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
3
Corporate social responsibility and the legitimacy of the shareholder primacy norm : a Rawlsian analysis
Ronnegard, David
;
Smith, N. Craig
-
2010
Persistent link: https://www.econbiz.de/10003938104
Saved in:
4
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 4-11
Persistent link: https://www.econbiz.de/10003979284
Saved in:
5
What's at stake? : stakeholder engagement strategy as the key to sustainable growth
Smith, N. Craig
;
Ansett, Sean
;
Erez, Lior
-
2011
Persistent link: https://www.econbiz.de/10008901939
Saved in:
6
Marketing's consequences : stakeholder marketing and supply chain corporate social responsibility issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
- In:
Business ethics quarterly : the journal of the Society …
20
(
2010
)
4
,
pp. 617-641
Persistent link: https://www.econbiz.de/10008736621
Saved in:
7
Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
-
2010
Persistent link: https://www.econbiz.de/10008807568
Saved in:
8
How Gap Inc. engaged with its
stakeholders
Smith, N. Craig
;
Ansett, Sean
;
Erez, Lior
- In:
MIT sloan management review
52
(
2010/11
)
4
,
pp. 69-76
Persistent link: https://www.econbiz.de/10009267465
Saved in:
9
Responsible consumers and stakeholder marketing : building a virtuous circle of social responsibility
Smith, N. Craig
;
Williams, Elin
- In:
Universia business review : revista trimestral de …
30
(
2011
),
pp. 68-78
Persistent link: https://www.econbiz.de/10009303762
Saved in:
10
Upstream, downstream : toward a new morality of marketing in global supply chains
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
- In:
Handbook on ethics and marketing
,
(pp. 220-237)
.
2015
Persistent link: https://www.econbiz.de/10011302055
Saved in:
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