marketing strategy that were explored at an international conference on “Integrating Social Responsibility and Marketing … Society Program; Boston University School of Management; London Business School; the Marketing Science Institute; and the … California, Berkeley.This Special Issue of California Management Review on “Integrating SocialResponsibility and Marketing …

This chapter examines the multi-faceted and reciprocal influence of marketing on corporate social responsibility … potential harmful consequences of marketing to consumers, we highlight that society and the natural environment can also be … significantly impacted negatively by consumers and their consumption practices. More positively, we illustrate how marketing …

While considerable attention has been given to the harm done to consumers by marketing, less attention has been given … to the harm done by consumers as an indirect effect of marketing activities, particularly in regard to supply chains. The … downstream marketing and consumption decisions requires greater attention to stakeholder marketing and marketer efforts to help …