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A socialization perspective on selected consumer characteristics of the elderly
Smith, Ruth Belk - In: Journal of consumer affairs : official publication of … 19 (1985) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10001020623
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Social effects of advertising and personal communication on the elderly consumer
Smith, Ruth Belk - In: Advances in marketing and public policy : a research annual 1 (1987), pp. 65-92
Persistent link: https://www.econbiz.de/10001101685
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Older Consumers' Orientations Toward Age-based Marketing Stimuli
Moschis, George P.; Mathur, Anil; Smith, Ruth Belk - In: Journal of the Academy of Marketing Science 21 (1993) 3, pp. 195-206
Persistent link: https://www.econbiz.de/10006156022