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~person:"Smith, Ruth Belk"
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Smith, Ruth Belk
Moschis, George P.
99
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Older Consumers' Orientations Toward Age-based Marketing Stimuli
Moschis, George P.
;
Mathur, Anil
;
Smith, Ruth Belk
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
3
,
pp. 195-206
Persistent link: https://www.econbiz.de/10006156022
Saved in:
2
Store Environment and Consumer Purchase Behavior: Mediating Role of Consumer Emotions
Sherman, Elaine
;
Mathur, Anil
;
Smith, Ruth Belk
- In:
Psychology & marketing
14
(
1997
)
4
,
pp. 361-378
Persistent link: https://www.econbiz.de/10006998006
Saved in:
3
A socialization perspective on selected consumer characteristics of the elderly
Smith, Ruth Belk
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10001020623
Saved in:
4
Social effects of advertising and personal communication on the elderly consumer
Smith, Ruth Belk
- In:
Advances in marketing and public policy : a research annual
1
(
1987
),
pp. 65-92
Persistent link: https://www.econbiz.de/10001101685
Saved in:
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