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Pick Your Poison : Attribute Trade‐Offs in Unattractive Consideration Sets

Sokolova, Tatiana; Krishna, Aradhna - In: Journal of Consumer Psychology 31 (2020) 2, pp. 319-328

Persistent link: https://www.econbiz.de/10012407279

A focus on partisanship : how it impacts voting behaviors and political attitudes

Krishna, Aradhna; Sokolova, Tatiana - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 537-545

Persistent link: https://www.econbiz.de/10011789797

Paper meets plastic : the perceived environmental friendliness of product packaging

Sokolova, Tatiana; Krishna, Aradhna; Döring, Tim - In: Journal of consumer research : JCR ; an … 50 (2023) 3, pp. 468-491

Persistent link: https://www.econbiz.de/10014391405

Take it or leave it : how choosing versus rejecting alternatives affects information processing

Sokolova, Tatiana; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 43 (2016) 4, pp. 614-635

Persistent link: https://www.econbiz.de/10011734571

The Power of Sensory Marketing in Advertising

Krishna, Aradhna; Cian, Luca; Sokolova, Tatiana - 2016

This article discusses the role of sensory marketing in driving advertisement effectiveness. First focusing on vision, we discuss the effect of mental simulation and mental imagery evoked by ad visuals on ad effectiveness. Second, we review findings on gustation, zooming in on the effect of...

Persistent link: https://www.econbiz.de/10014128121