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Somkiat Eiamkanchanalai
Hongcharu, Boonchai
16
Leelakulthanit, Orose
8
Mucuk, Mehmet
6
Homayouni, Alireza
5
Terziev, Venelin
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Ay, Ahmet
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Dimitrova, Sevdalina
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Ornek, Serdar
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Rotschedl, Jiri
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Cambiano, Ronald M.
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Canestrari, Alan
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Cermakova, Klara
3
Chang, Pei-Ti
3
Daeezadeh, Hossein
3
Demirsel, Mustafa Tahir
3
Fakorihajiyar, Hossein
3
Farinelli, Carl
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Gerçeker, Mustafa
3
Hosseinzadeh, Babak
3
Jankovi, Vukica
3
K, Engin
3
Kan, Kür
3
Katarzyna
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Ko, Helena
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Kubat, Max
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Lee, Ji Hae
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Lee, Sang Min
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Lok, Neslihan
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Marlowe, Bruce
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Mitwallyova, Helena
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Page, Marilyn
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Park, Eunhye
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Puto, Agnieszka
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Speece, Mark
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Veroszta, Zsuzsanna
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Vochozka, Marek
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Ö, Adem
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2006 Business & Economics Society International Conference ; Vol. 2
1
2007 Business & Economics Society International Conference ; Vol. 1
1
Journal of business & economics research
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ECONIS (ZBW)
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A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 31-40
Persistent link: https://www.econbiz.de/10003945658
Saved in:
2
Word of mouth marketing : a model of personal interactions in integrated marketing communication
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
-
2007
Persistent link: https://www.econbiz.de/10003668122
Saved in:
3
A conceptual framework of interactive marketing : characteristics and processes of interactive media in integrated marketing communication
Hongcharu, Boonchai
;
Somkiat Eiamkanchanalai
-
2006
Persistent link: https://www.econbiz.de/10003627554
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