Zhao, Taiyang; Song, Wei; Jin, Xiaotong; Cui, Hongjing; … - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 6, pp. 1343-1361
Purpose: The purpose of this paper is to study the influence of perceived control on product preferences of consumers under self-threat. Design/methodology/approach: By conducting four experiments, this paper manipulated the participants’ self-threat and three sources of perceived control –...