Is E-Commerce Live Streaming a Panacea For Digital Marketing? Power States Affecting the Preference for E-Commerce Live Streaming
Year of publication: |
2022
|
---|---|
Authors: | Li, Jianan ; Jin, Xiaotong ; Zhao, Taiyang ; Zhou, Liying |
Publisher: |
[S.l.] : SSRN |
Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing |
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