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The Determinants of Japanese New Product Successes
Song, X.Michael; Parry, Mark E. - In: Journal of marketing research : JMR 34 (1997) 1, pp. 64-76
Persistent link: https://www.econbiz.de/10006675256
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The Dimensions of Industrial New Product Success and Failure in State Enterprises in the People's Republic of China
Song, X.Michael; Parry, Mark E. - In: The journal of product innovation management : an … 11 (1994) 2, pp. 105-118
Persistent link: https://www.econbiz.de/10006342762
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How the Japanese Manage the R&D--Marketing Interface
Song, X.Michael; Parry, Mark E. - In: Research technology management 36 (1993) 4, pp. 32-38
Persistent link: https://www.econbiz.de/10006353796
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Determinants of R&D-Marketing Integration in High-Tech Japanese Firms
Parry, Mark E.; Song, X.Michael - In: The journal of product innovation management : an … 10 (1993) 1, pp. 4-22
Persistent link: https://www.econbiz.de/10006354179
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A ORGANIZATIONAL DYNAMICS - Challenges of managing the development of breakthrough products in Japan Af:140
Song, X.Michael; Parry, Mark E. - In: Operations research, Management science : OR MS ; the … 41 (2001) 1, pp. 23-26
Persistent link: https://www.econbiz.de/10006513741
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R&D-Marketing Integration in Japanese High-Technology Firms: Hypotheses and Empirical Evidence
Song, X.Michael; Parry, Mark E. - In: Journal of the Academy of Marketing Science 21 (1993) 2, pp. 125-134
Persistent link: https://www.econbiz.de/10006156029
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A Cross-National Comparative Study of New Product Development Processes: Japan and the United States
Song, X.Michael; Parry, Mark E. - In: Journal of marketing 61 (1997) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10005984701
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Teamwork Barriers in Japanese High-Technology Firms: The Sociocultural Differences Between R&D and Marketing Managers
Song, X.Michael; Parry, Mark E. - In: The journal of product innovation management : an … 14 (1997) 5, pp. 356-367
Persistent link: https://www.econbiz.de/10007367824
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What Separates Japanese New Product Winners from Losers
Song, X.Michael; Parry, Mark E. - In: The journal of product innovation management : an … 13 (1996) 5, pp. 422-439
Persistent link: https://www.econbiz.de/10007325530