//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Sood, Sanjay"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Analyzing media interactions :...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand extension
2
Consumer behaviour
2
Konsumentenverhalten
2
Markentransfer
2
Bewertung
1
Brand image
1
Brand management
1
Cognition
1
Evaluation
1
Kognition
1
Markenführung
1
Markenimage
1
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Reprint
1
Language
All
English
2
Undetermined
2
Author
All
Sood, Sanjay
Keller, Kevin Lane
161
Kotler, Philip
30
Lehmann, Donald R.
12
Edell, Julie A.
10
Hoeffler, Steve
10
Lane Keller, Kevin
6
Aaker, David A.
5
Bloom, Paul N.
5
Houston, Michael J.
5
Apéria, Tony
4
Brady, Mairead
4
Brexendorf, Tim Oliver
4
Georgson, Mats
4
Hansen, Torben
4
Heckler, Susan E.
4
Staelin, Richard
4
Bliemel, Friedhelm
3
Burke, Marian C.
3
Farley, John U.
3
Golmohammadi, Alireza
3
Goodman, Malcolm
3
Keller, Kevin L.
3
Lemon, Katherine N.
3
Moorthi, Y.L.R.
3
Opresnik, Marc Oliver
3
Rajavi, Koushyar
3
Richey, Keith
3
Ambler, Tim
2
Bayus, Barry L.
2
Bettman, James R.
2
Bridges, Sheri
2
Chernev, Alexander
2
Dev, Chekitan S.
2
Fiske, Susan T.
2
Kervyn, Nicolas
2
Kumar, V.
2
Lu, Taihong
2
Malone, Chris
2
Moorthy, Sridhar
2
more ...
less ...
Published in...
All
Journal of marketing research : JMR
2
Brand management ; Vol. 3
1
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
OLC EcoSci
2
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
-
2010
Persistent link: https://www.econbiz.de/10003924426
Saved in:
2
The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay
;
Keller, Kevin Lane
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
Saved in:
3
The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
Sood, Sanjay
;
Lane Keller, Kevin
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 373-383
Persistent link: https://www.econbiz.de/10009985825
Saved in:
4
ARTICLES - Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
Bridges, Sheri
;
Keller, Kevin Lane
;
Sood, Sanjay
- In:
Journal of advertising : official publication of the …
29
(
2000
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008120060
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->