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Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links
Bridges, Sheri; Keller, Kevin Lane; Sood, Sanjay - 2010
Persistent link: https://www.econbiz.de/10003924426
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The effects of brand name structure on brand extension evaluations and parent brand dilution
Sood, Sanjay; Keller, Kevin Lane - In: Journal of marketing research : JMR 49 (2012) 3, pp. 373-382
Persistent link: https://www.econbiz.de/10009563641
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The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution
Sood, Sanjay; Lane Keller, Kevin - In: Journal of marketing research : JMR 49 (2012) 3, pp. 373-383
Persistent link: https://www.econbiz.de/10009985825
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ARTICLES - Communication Strategies for Brand Extensions: Enhancing Perceived Fit by Establishing Explanatory Links
Bridges, Sheri; Keller, Kevin Lane; Sood, Sanjay - In: Journal of advertising : official publication of the … 29 (2000) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10008120060