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Sorescu, Alina
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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Editorial: on ChatGPT and beyond : how generative artificial intelligence may affect research, teaching, and practice
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 269-275
Persistent link: https://www.econbiz.de/10014316574
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Blockchain meets marketing : opportunities, threats, and avenues for future research
Peres, Renana
;
Schreier, Martin
;
Schweidel, David A.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10014281888
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