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~person:"Spann, Martin"
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Impact of virtual brand experi...
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Electronic Commerce
15
E-commerce
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Consumer behaviour
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Konsumentenverhalten
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Internet marketing
11
Online-Marketing
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Online retailing
10
Online-Handel
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English
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German
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Spann, Martin
Burmann, Christoph
102
Bauer, Hans H.
95
Kollmann, Tobias
85
Heinemann, Gerrit
80
Gierl, Heribert
73
Pelsmacker, Patrick de
71
Esch, Franz-Rudolf
69
Wirtz, Bernd W.
69
Huber, Frank
65
Kreutzer, Ralf T.
58
Loureiro, Sandra Maria Correia
55
Phau, Ian
51
Fritz, Wolfgang
50
Skiera, Bernd
50
Wiedmann, Klaus-Peter
50
Peitz, Martin
49
Alt, Rainer
48
Dwivedi, Yogesh Kumar
46
Eisend, Martin
44
Goldfarb, Avi
43
Usman, Osly
43
Dens, Nathalie
42
Ghose, Anindya
42
Pavlou, Paul A.
42
Jin, Ginger Zhe
41
Hackl, Franz
40
Hudetz, Kai
39
Whinston, Andrew B.
39
Albers, Sönke
38
Chaffey, Dave
38
Tucker, Catherine
38
Ockenfels, Axel
37
Pauwels, Koen
36
Pitt, Leyland F.
36
Septianto, Felix
36
Thaichon, Park
36
Dennis, Charles
35
Diehl, Sandra
35
Taylor, Charles Raymond
35
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Books on Demand GmbH <Norderstedt>
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Electronic markets : the international journal on networked business
2
Information systems research : ISR
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Beiträge zur betriebswirtschaftlichen Forschung
1
Business & information systems engineering
1
Electronic commerce & digital markets : ecm
1
Finanzwirtschaftliche Information, Anreizgestaltung und Kontrolle : [Tagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. im Jahre 2002 in München]
1
International journal of electronic commerce : IJEC
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Journal of retailing
1
Journal of retailing and consumer services
1
Management information systems : mis quarterly
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Revenue Management
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
Ross School of Business Paper
1
Ross School of Business working paper series
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Schmalenbach business review : sbr
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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WHU-Forschungspapier
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ECONIS (ZBW)
35
USB Cologne (EcoSocSci)
1
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1
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
2
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
3
An experimental analysis of the effectiveness of multi-screen advertising
Hoeck, Lena
;
Spann, Martin
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 81-99
Persistent link: https://www.econbiz.de/10012289423
Saved in:
4
Monetizing online content: digital paywall design and configuration
Rußell, Robert
;
Berger, Benedikt
;
Stich, Lucas
;
Hess, …
- In:
Business & information systems engineering
62
(
2020
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10012242564
Saved in:
5
The interplay between online consumer reviews and recommender systems : an experimental analysis
Baum, Daniela
;
Spann, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
1
,
pp. 129-162
Persistent link: https://www.econbiz.de/10011433889
Saved in:
6
Einsatzmöglichkeiten virtueller Börsen in der Marktforschung
Spann, Martin
;
Skiera, Bernd
- In:
Finanzwirtschaftliche Information, Anreizgestaltung und …
,
(pp. 25-48)
.
2004
Persistent link: https://www.econbiz.de/10002222297
Saved in:
7
Virtuelle Börsen als Instrument zur Marktforschung
Spann, Martin
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001717267
Saved in:
8
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
9
Can't buy me love ... or can i? : social capital attainment through conspicuous consumption in virtual environments
Hinz, Oliver
;
Spann, Martin
;
Hann, Il-Horn
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 859-870
Persistent link: https://www.econbiz.de/10011420860
Saved in:
10
Dynamic pricing and reference price effects
Prakash, David Z.
;
Spann, Martin
- In:
Journal of business research : JBR
152
(
2022
),
pp. 300-314
Persistent link: https://www.econbiz.de/10013493986
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