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Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Moorman, Christine; Wies, Simone; Mizik, Natalie; … - In: Marketing Science 31 (2012) 6, pp. 934-951

We consider how public firms influence their stock market valuations by timing the introduction of innovative new products. Our focus is on <i>innovation ratchet strategy</i>--firms timing the introduction of innovations in order to demonstrate an improvement in the number of introductions over time....

Persistent link: https://www.econbiz.de/10010990367

Innovation and the ratchet effect : how firms trade off value creation in financial and product markets

Moorman, Christine; Spencer, Fredrika J. - In: MSI reports : working paper series (2008) 3, pp. 115-141

Persistent link: https://www.econbiz.de/10003793942

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms

Moorman, Christine; Wies, Simone; Mizik, Natalie; … - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 934-951

Persistent link: https://www.econbiz.de/10010055629

Firm innovation and the ratchet effect among consumer packaged goods firms

Moorman, Christine; Wies, Simone; Mizik, Natalie; … - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 934-951

Persistent link: https://www.econbiz.de/10009702522

Innovation and the ratchet effect : how firms trade off value creation in financial and product markets

Moorman, Christine; Spencer, Fredrika J. - In: MSI reports : working paper series (2008) 3, pp. 115-141

Persistent link: https://www.econbiz.de/10009893513