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Academic institutions may register trademarks (TMs) to protect and exploit key intangible assets (e.g. reputation), to better market current and prospective initiatives, and to better appropriate the output of innovative activities. TM registration by academic institutions -- so far overlooked...
Persistent link: https://www.econbiz.de/10010972838
This report presents original data and statistics on the innovation output of world top corporate R&D investors. Essentially descriptive in nature, it presents statistics about the technological profiles of companies, their trademark strategies for new products and services and about the extent...
Persistent link: https://www.econbiz.de/10011265874
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