Narrow search
Showing 1 - 5 of 5
Cover Image
The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut; Sahoo, Debajani; Sreejesh, S.; Paul, Justin - In: Journal of advertising research 61 (2021) 3, pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
Cover Image
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C; Sreejesh, S.; Paul, Justin - In: International journal of hospitality management 96 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Cover Image
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.; Paul, Justin; Unnithan, Anandakuttan B. - In: Journal of strategic marketing 30 (2022) 3, pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Cover Image
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai; Sreejesh, S.; Paul, Justin - In: Journal of business research : JBR 156 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Cover Image
Geographical indications as a labelling strategy : an empirical investigation of negative bias and its managing conditions
Sreejesh, S.; Kastanakis, Minas; Paul, Justin - In: Journal of consumer marketing 41 (2024) 3, pp. 340-356
Persistent link: https://www.econbiz.de/10014519765