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Paul, Justin
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ECONIS (ZBW)
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The effects of context congruence on ad persuasiveness in e-magazines : it serves my motive, and I distinguish the advertisement
Telang, Achyut
;
Sahoo, Debajani
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 303-317
Persistent link: https://www.econbiz.de/10012656832
Saved in:
2
Tell us your concern, and we shall together address! : role of service booking channels and brand equity on post-failure outcomes
Manu C
;
Sreejesh, S.
;
Paul, Justin
- In:
International journal of hospitality management
96
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012585701
Saved in:
3
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
4
Key account management in B2B marketing : a systematic literature review and research agenda
Sandesh, Sadasivan Pillai
;
Sreejesh, S.
;
Paul, Justin
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013534268
Saved in:
5
Geographical indications as a labelling strategy : an empirical investigation of negative bias and its managing conditions
Sreejesh, S.
;
Kastanakis, Minas
;
Paul, Justin
- In:
Journal of consumer marketing
41
(
2024
)
3
,
pp. 340-356
Persistent link: https://www.econbiz.de/10014519765
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