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Locating the past in its silence : history and marketing theory in India
Varman, Rohit; Sreekumar, Hari - In: Journal of historical research in marketing 7 (2015) 2, pp. 272-279
Persistent link: https://www.econbiz.de/10011376226
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Indian advertising in the context of globalisation
Sreekumar, Hari; Varman, Rohit - In: Global advertising practice in a borderless world, (pp. 158-170). 2017
Persistent link: https://www.econbiz.de/10011668023
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Vagabonds at the Margins : acculturation, subalterns, and competing worth
Sreekumar, Hari; Varman, Rohit - In: Journal of macromarketing 39 (2019) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10012009085
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Money, sacrificial work, and poor consumers
Varman, Rohit; Sreekumar, Hari; Belk, Russell W. - In: Journal of consumer research : JCR ; an … 49 (2022) 4, pp. 657-677
Persistent link: https://www.econbiz.de/10013542007