Locating the past in its silence : history and marketing theory in India
Year of publication: |
2015
|
---|---|
Authors: | Varman, Rohit ; Sreekumar, Hari |
Published in: |
Journal of historical research in marketing. - Bingley [u.a.] : Emerald, ISSN 1755-750X, ZDB-ID 2473961-3. - Vol. 7.2015, 2, p. 272-279
|
Subject: | India | Evolution of marketing | History of marketing theory | History of marketing education | History of marketing thought | Postcolonial theory | Corporate hegemony | Ökonomische Ideengeschichte | History of economic thought | Indien | Marketingtheorie | Marketing theory |
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